Saturday 27 August 2016

1915-05-10oo


“Trot out the broom, the rake and the paint brush, climb into your overalls and get busy. This is Clean Up Week!”

Hamilton Spectator.   May 10, 1915.

It was spring cleaning time, and not only individual homes were to be spruced up. Led by a committee of enthusiastic volunteers, Hamiltonians were encouraged to help clean up the whole city.

The three Hamilton daily newspapers got on board with the project and helped publicize the campaign. As noted in the Hamilton Spectator when the special week began:

“This burg is going to be spotless. It’s to be a seven-day crusade against dirt, and everybody is supposed to lend a hand in putting this well-known enemy down for the count.”1

1 “Down With Dirt : Clean Up Campaign Away to Flying Start This Morning”

Hamilton Spectator. May 10, 1915.

A big kick off to Clean Up Week happened on May 15, 1915:

“Clean up week was given a lot of good advertising Saturday afternoon, when the bustling committee in charge had two bands sent through the city on motor trucks. The trucks were placarded with timely reminders, such as ‘Get Busy, Everybody,’ ‘Clean Up and Paint Up,’ and ‘Down With Dirt!’ They attracted a whole lot of attention and started many people thinking.”1

The Spectator reporter, covering the campaign kick off, urged his readers to get involved:

“Cellars and backyards should be given special attention. A dab of paint here and another someplace else works wonders. Try it, and see how happy you’ll be at the end of the week. You’ll at least have the satisfaction of knowing that you did ‘your little bit.’ ”1

The Mills Hardware Co. Ltd. was  one of Hamilton’s biggest hardware firms, with stores on Barton Street East and downtown on King Street opposite the Royal Connaught Hotel. Knowing the Clean Up Week participants would need cleaning supplies, tools and paint, the company took out large advertisements in the local papers, one of which laid out a schedule of activities for the week:

“Here’s Your Program:

Monday – FIRE PREVENTION DAY

  Clean your basements and attics of rubbish, greasy rags and waste paper wherever possible.

Tuesday – FRONT YARD DAY

   Cut lawns, plant flower beds, clean walks and gutters. Salt cracks in sidewalks; eliminate ants.

Wednesday – DANDELION DAY

   This day can be very profitably used in ridding your lawn of dandelions, trimming bushes and gardens. There is no more important work which the campaign could accomplish than to rid this city of the dandelion pest.

Thursday – PAINT DAY

   Paint up inside and out, porches, fences, woodwork and porch chairs. Business houses clean windows and replace old awnings.

Friday – BACK YARD DAY

   Clean alleys, repair fences and sheds, screen garbage cans. Put fly-traps on garbage cans. Put on screen doors.

Saturday – VACANT LOT DAY

   Boy Scouts and school children clean vacant lots, removing tin cans, paper and brush. Plow and garden plots wherever possible.

‘Get Busy’ – The Least You Can Do is Your Share.”






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